It is very easy to go on Amazon and to buy the highest selling sales book on their list. That’s what everyone else is doing, after all, if the book is in the top spot. But do you really want to trust an algorithm with your decision? After all, that’s what salespeople are good at, placement algorithms. That is why we’ve gathered a few tips on how to choose between the top sales books available out there.
Word of Mouth
More often than not, the most reliable source of book recommendations will be word of mouth. After all, no one knows which books help regular people more than regular people. Who cares which book helped the business editor of a newspaper the most? Which book was genuinely useful to business owners such as yourself? Ask the people who are running their own businesses, those who have what you want, which sales book set them off in the right direction. Ask them which book they wish they could have read sooner. Ask them what books gave them the most valuable advice throughout their careers. That will always be the first way to go at it.
The Author Themselves
If the author of one of the most popular sales books is intending to teach you about sales, you better make sure that they know what they are talking about. Checking this out is as easy as doing your own research on the author. What else have they written? What’s their background? What have they worked in? Who have they worked with? You’ll be surprised to see just how some of the authors will immediately jump out among the others. Trust your instincts when it comes to who you will follow into their book. After all, you want to get your information from the very best at it. As long as you find the author with the right experience behind them, you should find reading the book a fulfilling experience.
Of course, if you are guiding yourself by the barest of minimums, you will at least read the reviews before making your choice of book. If you are browsing through the top sales books, then they are bound to have a wide array of reviews for you to look at. Be sure to read a few of them. Read the five-star reviews as well as the one-star reviews. Why do people like this book? Why don’t they? Find people who are looking for the same things you are looking for and trust their opinions on the matter. Trust the reviewers that clearly read the book given their talking points. This will help you make an informed decision on the matter.
Top Sales Books
There are countless sales books out there, and not all of them will be able to help you or your specific situation. Be sure to make an informed decision, or you might end up wasting your time and your money for a book that won’t help you. However, if what you are looking for is a book that gives you all the ins and outs of the sales world, you will hardly find a better one than The Sales Whisperer Way, a comprehensive and in-depth look at what it takes to make it in the business world. You can purchase the book here and get started on your sales growth journey.